Thursday 7 October 2010

Marking criteria for the media text

In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks each for the two ancillary tasks. In arriving at these marks, centres should use the relevant markscheme below for whichever media is being assessed. Within the section of the main task, centres should consider the relationship between the tasks and ensure that a sense of brand identity across the package is evident. This should be taken into account at this stage.
Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets any differences in the contributions made by each individual to the group’s work. The teacher should also make clear on the mark sheet the quality of the brand identity across the package as a whole.
In arriving at a level, teachers are advised to adopt a ‘best fit’ approach. Main Task Subsidiary Task
Level One 0 – 14 marks 0 – 3 marks
Level Two 15 – 23 marks 4 – 6 marks
Level Three 24 – 31 marks 7 – 8 marks
Level Four 32 – 40 marks 9 – 10 marks

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