Designs that inspire me for digipak cover

Before designing to front cover of a digipak I need to realize what covers (either cds or promos) inspire me for my digipak.

Kate Nash cd cover:




The use of photography combined with graphic art is much more appealing than just having a photograph of the artist. I may use this idea when designing and also it has been edited like cutouts and has block colours. Many of the music classed as "Indie" us block colours.


















http://www.google.co.uk/imageshl=en&safe=active&biw=1020&bih=562&gbv=2&tbs=isch%3A1&sa=1&q=kate+nash+cd&aq=f&aqi=&aql=&oq=&gs_rfai=

Sleeve examples

I have collected a variety of sleeves and this will be helpful when designing my foldout digipak.

The first two digipaks came from a music magazine targeting young people that listen to rock music, mainly male but can be female. The magazine is called rocksound and I recieved a brigade digipak and a digipak created by the magazine.

On the front cover the rocksound one, the graphics are very simple compared to The Brigade digipak because the first one is focusing on a few different tracks on one disc to promote their magazine so it uses a clever image to link with the title "Bugging your ears".

Both of the digipaks are made out of cardboard material and are not fold outs because now indie magazines use it as it is environmentally friendly and is less costly. So therefore when I create a design for a digipak it needs to be made out of cardboard

Overall the layout for the non foldable digipak would be a graphic or photographic image for the front cover, a title and a list of songs (or in my case music videos) that are included in it and maybe suggest there is a free poster inside the fold out sides.

Genres of music

There are many different categoric genres of music to choose from when deciding on what music video to create such as...

Electronic

Indie

Rock and pop

Hip hop

Indie

Folk

Classical

And when choosing one genre there can be sub genres as well, for example indie music has sub genres of electronic indie, indie pop, acoustic indie.

I have mentioned this specific genre as I will be using this genre for my music video and will be using more than one sub genre. Both acoustic indie and pop indie will be used.

Plan for thursday lesson

For thursday 18th of novembers lesson I will be looking at music adverts in magazine for promoting a digi-pak and make notes. Also I will make a few designs for the front cover of the digipak and the advertisement.
I will experiment with taking photos (angles) editing and typography

What I will need for this lesson:
A camera and the cable to it
Writing equipment
Music magazines as resources

Genre conventions- Music video

Genre conventions for a indie music video can vary greatly so that is why I need to research music videos to help make decisions about my own. I have already named some artists music video but I will give a few examples of others...
The Cribs
Kooks

Genre conventions- advertisement

I will be researching the conventions of magazine adverts advertising a music digipak for the same reason I have stated before, to have the typical conventions in my advertisement.

The typical conventions of a advert for a music cd is usually a blown up version of the cd cover with the release date at the bottom of the page. There are many adverts in NME magazines or other magazine specifically marketed towards music (Kerrang etc) so I will be looking at these types of magazines for adverts.

Here are a few that would be typical conventions of adverts :)

Genre conventions- Digipak

I'm researching into generic conventions of music digipak covers that are of the same genre as to what I am going to create because I need to use these conventions with making my cover. If I do not it will be confusing to have a different genre front cover to the music.
So to start off I will view different album covers of what I consider (and other people consider) to be indie bands.

First of I looked at the front cover of The Wombats. A while ago they were current but not so much now but I know that one of their album covers have been the usually convention of a indie digipak cover. As you can seethe cover is formed by strong, bright coloured photographs all formed into a background. Their cover links with the conceptial music videos they have because this is just a conceptial background. Basing their cover around colour and objects rather than a specific idea. The ideas are very simple, the writing especially with the name of the band and the album name over the background in bright colours.

This is the same with The Maccabees album "Wall of arms" as on the front cover there is plastic dolls that symbolise the band it's self (copies of them) with brightly coloured clothing. This is a combination of both conceptual ideas and the band.

The next cover I will look at is The Libertines (one of the band members of the band suggested this type of style for their video, so I will look at their album cover as well). Again this is very simple idea but it is not a conceptual cover, instead it is a portrait photograph of all the band members in costume (they wore this in the video) so it is easy to recognise the band. It doesn't have bright colours like The Wombats because The Libertines like to stick more to the reality of things, like performing but the costumes create more of a fun mood.

A video deconstructed

This video is called Girls & boys by the subways, I decided to use this music video to deconstruct because it fits the conventions of a indie band.
Usually the conventions in indie music videos are conceptial (not based on a idea that means something, mainly focuses on colours or objects or the band) or they are performance videos. Girls & boys is a performance video.

The video is all in black and white colour rather than colour because they want the audience to focus on the atmosphere and the performance rather than any thing else. Also it is quite a grungy scene so a dull colour would suit well with that. At the start of the video there is mid shots of each band member infront of a wall that has been graffitied. The wall represents what the video will be, which is fun but out of control. The graffited wall becomes blurred when zooming/ focusing in on the band members because all of the video focuses on them and their performance. Also it gives the audience a idea of the distinctive look of the band and remember who they are. When the guitar part of the song begins there is a high camera angle of the audience at the performance moshing and this links to the out of control aspect of the video. It would then shot back to the band members and have another shot of the crowd and turn into a above the should shot so it seems like the camera and the viewers that are watching, are watching them live. When there would be shots of the band, a big banner with the band's name on is clear because it represents a live gig, bands promote their names with banners/ signs. With moments they want the viewers to notice (for example the male main singer crowd surfing) they make the motion of the movement slower.

The lighting of the video changes when it becomes more chaotic to flashes or light so one minute you can only see some of the footage and the next minute you can.

Also join with this is jolty camera movements.

Here is the video http://new.music.yahoo.com/subways/videos/view/girls-boys--157416188

Marking criteria for the media text

In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks each for the two ancillary tasks. In arriving at these marks, centres should use the relevant markscheme below for whichever media is being assessed. Within the section of the main task, centres should consider the relationship between the tasks and ensure that a sense of brand identity across the package is evident. This should be taken into account at this stage.
Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets any differences in the contributions made by each individual to the group’s work. The teacher should also make clear on the mark sheet the quality of the brand identity across the package as a whole.
In arriving at a level, teachers are advised to adopt a ‘best fit’ approach. Main Task Subsidiary Task
Level One 0 – 14 marks 0 – 3 marks
Level Two 15 – 23 marks 4 – 6 marks
Level Three 24 – 31 marks 7 – 8 marks
Level Four 32 – 40 marks 9 – 10 marks

Construction of music video and print

Construction
Film/Television/Video
Level 3
The candidate is expected to demonstrate proficiency in the creative use of most of the following technical skills:
• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately for the task set;
• using sound with images and editing appropriately for the task set.
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately;
• using sound with images and editing appropriately for the task.


Print
Level 3
The candidate is expected to demonstrate proficiency in the creative use of most of the following technical skills:
• use IT appropriately for the task set;
• show understanding of conventions of layout and page design;
• show awareness of the need for variety in fonts and text size;
• accurate use of language and register;
• appropriately integrating illustration and text;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• manipulating photographs as appropriate to the context for presentation, including within text, within particular IT programmes, cropping and resizing. .
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
• using IT appropriately for the task set;
• showing understanding of conventions of layout and page design;
• showing awareness of the need for variety in fonts and text size;
• accurate use of language and register;
• appropriately integrating illustration and text;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• manipulating photographs as appropriate to the context for presentation, including within text, within particular IT programmes, cropping and resizing.

Marking criteria for the evaluation

Each candidate will evaluate and reflect on the creative process and their experience of it. Candidates will evaluate their work electronically. The format of the evaluation has some flexibility and its form can be negotiated between teacher and student: it may take place with individual candidates or with the production group as a whole, or each individual candidate or production group may make a formal or informal presentation to the whole class.
The questions that must be addressed in the evaluation are:
• In what ways does your media product use, develop or challenge forms and conventions of real media products?
• How effective is the combination of your main product and ancillary texts?
• What have you learned from your audience feedback?
• How did you use new media technologies in the construction and research, planning and evaluation stages?

Level 3 12–15 marks
• There is proficient understanding of the forms and conventions used in the productions.
• There is proficient understanding of the role and use of new media in various stages of the production.
• There is proficient understanding of the combination of main product and ancillary texts.
• There is proficient understanding of the significance of audience feedback.
• There is proficient skill in choice of form in which to present the evaluation.
• There is proficient ability to communicate.
• There is proficient use of digital technology or ICT in the evaluation.

Level 4 16–20 marks
• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.
• There is excellent use of digital technology or ICT in the evaluation.

Mark scheme for music video

Research and Planning must be presented in electronic format. Where candidates have worked as a group, the research may be presented collectively, but teachers are asked to differentiate the contributions of individuals within the group in arriving at a mark and justifying individual marks on the assessment sheet. As part of the moderation sample, the moderator will request some research/planning material.
Level 3 12–15 marks
• There is proficient research into similar products and a potential target audience.
• There is proficient organisation of actors, locations, costumes or props.
• There is proficient work on shotlists, layouts, drafting, scripting or storyboarding.
• Time management is good.
• There is a good level of care in the presentation of the research and planning.
• There is proficient skill in the use of digital technology or ICT in the presentation.
• There are proficient communication skills.

Level 4 16–20 marks
• There is excellent research into similar products and a potential target audience.
• There is excellent organisation of actors, locations, costumes or props.
• There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
• Time management is excellent.
• There is an excellent level of care in the presentation of the research and planning.
• There is excellent skill in the use of digital technology or ICT in the presentation.
• There are excellent communication skills.

What my coursework will consist of

This is a coursework unit. Centres must set the brief from the menu below, though they may define more precise details in negotiation with candidates. From this brief, candidates will produce:
a media portfolio, comprising a main and ancillary texts;

a presentation of their research, planning and evaluation in electronic format(s).

The media portfolio will be produced through a combination of two or more of the following media:
• Video

• Print

• (Web-based – my blog)


• Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work electronically, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are:
• A blog with Prezi for the evaluation and uploaded video posts/hyperlinks
the format chosen should be exploited through the use of images, audio, video and links to online resources. Marks should be supported by teacher comments and may be supported by other forms such as audio or videotaped presentations.

My chosen brief

Brief 1
A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
• a cover for its release as part of a digipak (CD/DVD package);
• a magazine advertisement for the digipak (CD/DVD package).

What is a animatic?!?!

Sooo what is a animatic then?

Well animatics are simple mock-ups of a idea. They could be moving rough animations or they could be just still images put together with composition to give a rough idea of the final idea but gives the opportunity to see if the idea works or needs changing.

It is the storyboard stage basically.

Re-creating a music video

We've had to choose a music video we would re-create, I have chosen "Kiss and tell by You Me At Six"