Genres of music

There are many different categoric genres of music to choose from when deciding on what music video to create such as...

Electronic

Indie

Rock and pop

Hip hop

Indie

Folk

Classical

And when choosing one genre there can be sub genres as well, for example indie music has sub genres of electronic indie, indie pop, acoustic indie.

I have mentioned this specific genre as I will be using this genre for my music video and will be using more than one sub genre. Both acoustic indie and pop indie will be used.

Plan for thursday lesson

For thursday 18th of novembers lesson I will be looking at music adverts in magazine for promoting a digi-pak and make notes. Also I will make a few designs for the front cover of the digipak and the advertisement.
I will experiment with taking photos (angles) editing and typography

What I will need for this lesson:
A camera and the cable to it
Writing equipment
Music magazines as resources

Genre conventions- Music video

Genre conventions for a indie music video can vary greatly so that is why I need to research music videos to help make decisions about my own. I have already named some artists music video but I will give a few examples of others...
The Cribs
Kooks

Genre conventions- advertisement

I will be researching the conventions of magazine adverts advertising a music digipak for the same reason I have stated before, to have the typical conventions in my advertisement.

The typical conventions of a advert for a music cd is usually a blown up version of the cd cover with the release date at the bottom of the page. There are many adverts in NME magazines or other magazine specifically marketed towards music (Kerrang etc) so I will be looking at these types of magazines for adverts.

Here are a few that would be typical conventions of adverts :)

Genre conventions- Digipak

I'm researching into generic conventions of music digipak covers that are of the same genre as to what I am going to create because I need to use these conventions with making my cover. If I do not it will be confusing to have a different genre front cover to the music.
So to start off I will view different album covers of what I consider (and other people consider) to be indie bands.

First of I looked at the front cover of The Wombats. A while ago they were current but not so much now but I know that one of their album covers have been the usually convention of a indie digipak cover. As you can seethe cover is formed by strong, bright coloured photographs all formed into a background. Their cover links with the conceptial music videos they have because this is just a conceptial background. Basing their cover around colour and objects rather than a specific idea. The ideas are very simple, the writing especially with the name of the band and the album name over the background in bright colours.

This is the same with The Maccabees album "Wall of arms" as on the front cover there is plastic dolls that symbolise the band it's self (copies of them) with brightly coloured clothing. This is a combination of both conceptual ideas and the band.

The next cover I will look at is The Libertines (one of the band members of the band suggested this type of style for their video, so I will look at their album cover as well). Again this is very simple idea but it is not a conceptual cover, instead it is a portrait photograph of all the band members in costume (they wore this in the video) so it is easy to recognise the band. It doesn't have bright colours like The Wombats because The Libertines like to stick more to the reality of things, like performing but the costumes create more of a fun mood.

A video deconstructed

This video is called Girls & boys by the subways, I decided to use this music video to deconstruct because it fits the conventions of a indie band.
Usually the conventions in indie music videos are conceptial (not based on a idea that means something, mainly focuses on colours or objects or the band) or they are performance videos. Girls & boys is a performance video.

The video is all in black and white colour rather than colour because they want the audience to focus on the atmosphere and the performance rather than any thing else. Also it is quite a grungy scene so a dull colour would suit well with that. At the start of the video there is mid shots of each band member infront of a wall that has been graffitied. The wall represents what the video will be, which is fun but out of control. The graffited wall becomes blurred when zooming/ focusing in on the band members because all of the video focuses on them and their performance. Also it gives the audience a idea of the distinctive look of the band and remember who they are. When the guitar part of the song begins there is a high camera angle of the audience at the performance moshing and this links to the out of control aspect of the video. It would then shot back to the band members and have another shot of the crowd and turn into a above the should shot so it seems like the camera and the viewers that are watching, are watching them live. When there would be shots of the band, a big banner with the band's name on is clear because it represents a live gig, bands promote their names with banners/ signs. With moments they want the viewers to notice (for example the male main singer crowd surfing) they make the motion of the movement slower.

The lighting of the video changes when it becomes more chaotic to flashes or light so one minute you can only see some of the footage and the next minute you can.

Also join with this is jolty camera movements.

Here is the video http://new.music.yahoo.com/subways/videos/view/girls-boys--157416188

Marking criteria for the media text

In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks each for the two ancillary tasks. In arriving at these marks, centres should use the relevant markscheme below for whichever media is being assessed. Within the section of the main task, centres should consider the relationship between the tasks and ensure that a sense of brand identity across the package is evident. This should be taken into account at this stage.
Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets any differences in the contributions made by each individual to the group’s work. The teacher should also make clear on the mark sheet the quality of the brand identity across the package as a whole.
In arriving at a level, teachers are advised to adopt a ‘best fit’ approach. Main Task Subsidiary Task
Level One 0 – 14 marks 0 – 3 marks
Level Two 15 – 23 marks 4 – 6 marks
Level Three 24 – 31 marks 7 – 8 marks
Level Four 32 – 40 marks 9 – 10 marks