Promotional music videos

Promotional music video's generally only show parts/ clips of the full music video as it persuades the intended audience to buy the track or music video rather than giving them it for free.

So I will create two or three clips of music video's alongside a digipak to advertise the video's and a magazine advert of the Digipak.

Music magazines usually give free Digipaks or free CDs every so often to promote different artists or upcoming artists. For example NME, Kerrang, Rock Sound, The Clash etc.

Therefore I will have two or three different female artists rather than keep to one song by one artist.

KERRANG

NME

NRS social grade

My target audience will be C2, D or E in the classification of NRS social grade as the younger ages would be unemployed but on the other hand there is many semi-skilled workers that read NME
For my main product it would be the same as the genre of music is simple so appeals to Low-middle class people.

Location shots

For my Kate Nash music video I've decided to film it in my house and backgarden because it sets a casual tone to the audience like the song.

Storyboard for Kate Nash music video

This is my storyboard for my Kate Nash music video. It helps me be prepared what I will film, what angles I will film etc. I have chosen the video to be based on lyrics and objects/ imagery

Poster Examples

Posters come in a variety and differ when it comes to genre for example font and artwork.
These two examples show the different in music styles, one of them is more electric drum and bass and the other is indie pop. The font on the poster for The Prodigy is jolty and huge capital letters in a bright font which represents the fast loud beats of their music style where as two door cinema club have gone with white capital letters. White usual represents innocence which links to having the image of a cat but also shows the innocence of their music, their music is quite light hearted.
The conventions of posters are obvious but some may be different. Having a photo of the album cover or just a random photo, bold font on the artist or album, tour dates/ release date of album, logo or producer.

Costume

The costume of characters in a music video tends to be laid back style i.e jeans, tshirt but Kate Nash has her own style of costume in her videos.

They tend to be "doll-like" and bright as she is more on the pop-indie scale of genre.

An example of her costume...

Here is my costume I have decided to use...

I have used this because it is similar to her style, I used a doll like dress and a small bow because she does not wear much other than a simple doll dress.

Laura Marlings style is usually characters that have dull clothing such as her video The Rambling man or this one where the artist just wears a hoodie.

In my Laura Marling video I got megan (actress) to wear a scarf and hoodie/jacket because it is a similar style but also in the lyrics (even though it is more based on storyline) a jacket and coat is mentioned.

Poster layout

Here are my poster layout designs that I shall choose from when creating my poster